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Randy Jackson's Building a Championship Football Culture Series

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FD-04997A: with Randy Jackson,
North Forney High School (TX) Head Coach;
former Grapevine (TX) High School Head Coach;
2015 Tom Landry Award winner

A great culture in your football program doesn't happen on accident - you have to create it.

Every coach knows what type of program they want to build. Even fewer coaches have the knowledge to make it happen. Randy Jackson unveils proven tools he has used to change the culture and turn around two different high schools in Texas, as well as several creative ways to change the mindset and culture in your school.

Coach Jackson believes defining and organizing your program's culture will give you an advantage for training your athletes how to compete harder, tougher, and at a higher level. Coach Jackson covers core values, leadership programming, player evaluations, parent education, relationship building, community and appreciation campaigns. He also discuss mental growth of the entire coaching staff, as well as integrating the growth of the entire locker room.

Coach Jackson shares numerous creative concepts to establish great relationships and concepts for building a true team spirit.

  • You will see how to develop your team mentally by putting the team into "family groups," units in which the kids develop relationships with each other.
  • The championship notebook is a guideline for leadership development and a huge part of developing championship culture.
  • The Breakfast with Champions brings not only the players together, but also parents, teachers and supporters to celebrate the team and build family.
  • Football 101 for moms is a great way to not only educate the mothers of the game of football, but is an opportunity to sell your program in a positive light.
  • Head Coach's Dinner is a unique way for head coaches to bond with their football players and foster and strengthen the relationship with each athlete in a small, personalized setting.
  • Coach Jackson reveals over 10 Appreciation Campaign ideas for teaching athletes how to look beyond themselves and show appreciation for the greatest supporters within the program's community, administration, teachers, families and others.
  • And many more!

Successful programs don't build themselves - they happen by building solid cultures. If you have an average program and want to transform into a great program, this video from a veteran coach is exactly what you need.

"There are not enough videos like this that go beyond strategy and the X' and O's of football. ... Coach Jackson holds nothing back in giving great information on methods that can be easily integrated into your program. This kind of program is the kind I would want my two sons to be a part of. You will not only build better football players, but better men as a result of watching this video." - Customer Review

58 minutes. 2016.



FD-04997B: with Randy Jackson,
North Forney High School (TX) Head Coach;
former Grapevine (TX) High School Head Coach;
2015 Tom Landry Award winner

To establish a championship culture, your culture must be based on toughness. This is not a simple philosophy. Building toughness into your football program requires above and beyond effort from leadership within the coaching ranks, which is then passed down into the players on your team.

Randy Jackson shows you step-by-step how to run your program at a high level to develop and define your core values, as well as what toughness means to your program. Without this labor-intensive step, you will never build the toughness and discipline needed to win championships with your football program.

Coach Jackson's method is not about telling players they should be leaders and hoping they will figure it out on their own. His approach is driven by building a leadership academy for your program to mentor and monitor each step of the process. This forces you as a coach to be extremely prepared and organized to test, track and monitor everything you want your football players to be held accountable for.

Off-season Toughness

The objective of off-season toughness is to builder greater mental discipline, focus and vision into your athletes. You will witness an off-season program that teaches players to "finish" every drill, how to "get perfect," and a drill that challenges their mental focus. Witness how wrestling in the "circle of life" will create toughness in your team. You will also see "Boot Camp," where teamwork is the key and players learn discipline, toughness and commitment.

In-season Toughness

Coach Jackson explains his approach during the season, which is focused on grinding players hard. Players are expected to earn everything, and on Friday night it's "Payday," a core value that preaches that all the hard work is about to pay off. "Ball down" is a live action drill that teaches an "it's time to get tough" mindset. Competition is incorporated into every drill, teaching players to work hard and compete for everything, every day.

Player Role Sheets

Coach Jackson and his staff meet with their players three times a year to let them know where they stand within the program. They complete player evaluations for each athlete to review, read and sign. These evaluations are also sent home so each athlete can review with their parents. This bridges the gaps between the coaching staff, athlete and parents addressing playing time, goals and expectations.

This video will give you a huge advantage over your competition. Coach Jackson gives you everything you need to make your team mentally and physically tougher than any team on your schedule.

74 minutes. 2016.



FD-04997C: with Randy Jackson,
North Forney High School (TX) Head Coach;
former Grapevine (TX) High School Head Coach;
2015 Tom Landry Award winner

Randy Jackson unveils a unique and no-holds-barred teaching tool on how to teach, drill, practice and execute an offense. He takes you through his playbook outline; developing a composite schedule, a review of the previous year, goals, relationships, personal philosophy, expectations and evaluation as well as his offense and installation schedule.

Building a Playbook

The playbook is a vital resource that contains all information related to your offense and can be used year-round to help better prepare your coaches and players.

Coach Jackson's offensive philosophy starts with "ball security, it's all about the ball." Throughout the video, coaches preach "fist to chin when the ball is in your hand." The goal of Coach Jackson's offense is to score once in every 15 snaps with three or fewer penalties per game.

Film Study

Coach Jackson discusses how to watch video in a way that minimizes time and maximizes production on Saturday when preparing for an opponent. He shares tools and samples of how his staff grades their own players' performance and uses it as a tool for better performance the next game.

Game Planning

Coach Jackson shares the game night structure they utilize to communicate among coaches during and in between each series. You'll learn a simple and foolproof plan for signaling plays that will allow you to play fast and with confidence. Play calling includes the entire coaching staff as well as sign boards. This will give you a foundation to keep the tempo at a high rate while maintaining great communication among coaches.

The game plan each week centers on four basic run schemes grouped into families: Zone, Power, Counter and Buck Sweep. For each run scheme, there's a formation to the field and to the boundary with a motion and static to each. Off of each run scheme is a (RPO) run, pass option, a screen, reverse, boot or play action.

Rarely do coaches allow such access to the nuts and bolts of how they go about working their offensive system. The information and creative thinking from Coach Jackson will stimulate you as a coach and will help you and your team find success on the field.

60 minutes. 2016.



FD-04997D: with Richard Bishop,
Grapevine (TX) High School Offensive Coordinator

Creating a high tempo offense with run pass options puts tremendous pressure on any defense, and the combination will rip apart even the best coached defenses. Richard Bishop gives you a blueprint for running the high tempo offense with Run Pass Options (RPOs), allowing you to create an explosive, high-scoring offense.

Using Tempo to Keep Defenses Off Balance

Grapevine High School's offensive doctrine is based on four elements; scoring, aggressive mentality, finish and efficiency. Tempo is created and used in a variety of ways. Stampede is the base tempo in which the goal of the offense is to snap the ball within 10 seconds. One word play calls allow for lightning quick signals and efficiency and using a static formation allows the offense to go even faster.

You will see the use of multiple calls - Smoke, Freeze, Fire Alarm, Echo and Echo Flip - that are "tools in the tool belt" that allow the offense to dictate the speed of the tempo and put additional pressure on the defense.

Run Pass Options

Run pass options give the offense the ability to read the defense and either run the ball or pass the ball depending on how the "conflict" reacts to the play. Coach Bishop describes how RPOs are built into every run play, some with three different levels of reads. Those options can include both pre- and post-snap reads and put multiple players in conflict on the defense.

You'll learn how to attach passing game tags to your own run plays so you won't have to change or adapt your current run game to fit with these screen and quick game tags. Additionally, Coach Bishop shows how he coaches the quarterback to execute RPOs and how to increase the production of your receivers when blocking for fast screens.

Coach Bishop shows you video on each RPO, as well as game video as he coaches you up on the details of each play. Second and third level reads are shown, completing the RPO play package.

If you are looking to control the speed of the game and wear down your opponents mentally and physically, this is the video for you.

78 minutes. 2016.



FD-04997E: with Mike Alexander,
Grapevine High School (TX) Head Coach

Tackling will always be the foundation of any championship defense. Without proper tackling skills, the best defensive schemes are useless. The shoulder leverage tackle taught at Grapevine High School gives players of all sizes the ability to bring down a physical football player. Shoulder leverage tackling provides players with a focus area during each tackle. The use of the shoulder as the primary contact point allows undersized players to make tackles effectively when facing larger players

Mike Alexander provides effective coaching tools to help defensive coaches teach their athletes how to effectively tackle to eliminate explosive plays. He uses practice and game video to demonstrate the proper techniques in each of the five types of tackles executed in a game: Hawk, Compression, Profile, Tracking and Strike Zone. He preaches focus on tackling skill over defensive scheme. This allows athletes to deliver on the field once they commit to the scheme.

Hawk Tackling

Leverage on the ball is the key to tackling, and the Hawk tackle taught by the Seattle Seahawks is shown first. The Hawk shoulder leverage tackle keeps a player's head out of the play, resulting in fewer concussions and making the game safer for the players. Coach Alexander breaks down the specifics for putting the near side shoulder on the near side thigh board of the offensive player to bring them down to the ground. The Hawk Roll tackle allows a smaller defender to bring down a big running back without the fear of contact and injury.

Profile Tackling

Improve tackling inside the box and reduce blows to the head using this shoulder leverage tackling method. The profile tackle helps defenders to be more physical and aggressive when taking down offensive players. The objective of profile tackling is to get the near side shoulder into the armpit of the ball carrier, then stand them up, wrap and squeeze and run their feet.

Compression Tackling

Compression tackling is the nuts and bolts for the majority of the game. The compression tackle teaches two or more defenders how to work together to properly converge on the ball carrier to quickly get them to the ground. You'll also see how leverage is the key in defending an elusive ball carrier.

Tracking

Tracking will enhance your team's ability to pursue the ball carrier quickly as players run horizontal to the sideline, not allowing the cutback, all while maintaining their leverage.

Implementing the techniques Coach Alexander teaches will help propel your team's defensive play ability by improving their tackling skills. Teaching your athletes how to become great tacklers will help you build your squad into a defensive force.

60 minutes. 2016.




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